Clay Part of New UNICEF TV Campaign

UNICEF and the National Association of Broadcasters are announcing the release of new 15, 30 and 60 seconds PSA spots that will air on TV stations nationwide and in Canada.

Clay joined fellow UNICEF ambassadors Sarah Jessica Parker, Ralph Fiennes, Lucy Liu, Laurence Fishburne, Danny Glover, Whoopi Goldberg, Tea Leoni, Susan Sarandon and Alyssa Milano recently to record the PSA.

Clay's last PSA announcement for UNICEF came 2 years ago this month following the devastating December 2004 tsunami in South-East Asia.

The press release notes:

The PSA aims to harness the influence and popularity of the UNICEF Ambassadors in raising awareness about the real issues that affect why kids are dying throughout the world.

Produced by the U.S. Fund for UNICEF, the 15, 20, 30, and 60 second PSAs offer disturbing statistics about child survival issues, such as the fact that a child is orphaned every 15 seconds. Additionally, the campaign demonstrates in concrete terms that these statistics can easily be overcome through the work of UNICEF. The PSA will be distributed to 600 network affiliates and 250 cable networks nationwide starting in early January and will air in advertising times that will be donated by the media.

The child survival PSA is endorsed by the Ad Council and the National Association of Broadcasters (NAB). NAB distributes PSAs to television stations nationwide on the third Friday of every month, from 11:30 a.m. - 12:00 p.m. (ET). Additionally, the PSA will be on the NAB website for download.

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