The A&Rer of Measure of A Man and one of the hottest A&Rs around, RCA Records' Stephen Ferrera was interviewed by HitQuarters online music magazine last week.
Ferrera went into great detail to describe the record making process. He told HQ that he was one of the first people who worked on bringing American Idol to the US. "Originally with Pop Idol the deal had been made with BMG UK and Simon Cowell, who has been a BMG employee for quite a while. I went to London to talk about the premise of doing an American version of the show," he said.
After successfully bringing Idol to America, Ferrera was assigned the job of being A&R to the Idols. He said that American Idols always offered "tough" work. "I discuss the repertoire, figure out what they're going to do, block out a period of time, go in the studio and focus on the record 100%. With this first record of American Idol you've got all these other distractions going on. It's tough." But he doesn't work alone. In fact a team composed of "Clive Davis, A&R and artist management" work closely in partnership with the artist to make "the right record."
Read the entire interview here.