Clay Aiken to Visit Top Fundraising School

Clay will pay a visit to the US school that raises the most money for this year's UNICEF Trick-Or-Treat campaign. Clay was designated the official spokesman for the campaign earlier this year as part of Clay's duties as a UNICEF ambassador. Half of this year's proceeds go toward Hurricane Katrina victims.

Clay Aiken - Multi-Platinum Recording Artist and Trick-or-Treat for UNICEF
Spokesperson - to Visit Top Fundraising School

NEW YORK, Sept. 30 /PRNewswire/ -- Kid-powered and mom-approved,
Trick-or-Treat for UNICEF is one of America's longest-running youth volunteer
activities. A tradition beloved by generations, kids who Trick-or-Treat for
UNICEF raise funds to save and improve the lives of their most vulnerable
peers worldwide. Penny by penny over the past 55 years, U.S. children,
schools, and youth groups have raised more than $127 million through
Trick-or-Treat for UNICEF. In support of this year's Trick-or-Treat for
UNICEF fundraising campaign, and to celebrate the fundraising efforts of
schools across the country, Procter & Gamble (NYSE: PG) will sponsor the
"UNICEF Kids Helping Kids" Challenge.
Continuing its partnership of more than 5 years, on Oct 1, 2005 P&G will
launch the UNICEF "Kids Helping Kids" Challenge* on a new website encouraging
kids and schools K-12 across the country to raise funds for UNICEF.
Participating schools will be divided into three categories based on the size
of the student body. The school within each category that raises the most
money for UNICEF -- and submits its donation to the U.S. Fund for UNICEF by
December 31 -- will have $50,000 donated to the U.S. Fund for UNICEF by P&G on
its behalf, for a total contribution of $150,000 from P&G.
"We're proud to be working with UNICEF to inspire kids across the country
to help improve the daily lives of children in need around the world -- not
just with food, water and medicine -- but with safety and hope," said Elva
Lewis, associate director, P&G North America Corporate Marketing. "Together,
our goal is to help kids learn the importance of helping others in need while
empowering them to make a real difference and become real world heroes."
To encourage broad school participation in the UNICEF "Kids Helping Kids"
Challenge and the 2005 Trick-or-Treat for UNICEF fundraising campaign, the
website will also include tips and tools for kids, parents, teachers and
school administrators to host organized fundraising events in their schools,
as well as share their own fundraising ideas with others. For more
information, or to learn more about the UNICEF "Kids Helping Kids Challenge,"
log onto http://www.pg.com/unicef after October 1, 2005.

* See official rules at http://www.pg.com/unicef for complete details

UNICEF Ambassador Clay Aiken to Visit Top Fundraising School
As a beloved and widely recognized campaign, Trick-or-Treat for UNICEF has
inspired many celebrities and corporations to get involved. Adding to the
excitement in 2005, multi-platinum recording artist Clay Aiken will serve as
the national Trick-or-Treat spokesperson. Throughout October, the Raleigh,
N.C., native and former teacher, will encourage kids to participate in the
program.
In a further showing of support for the fundraising efforts of kids and
schools across the country, Aiken will personally visit the school that raises
the most money for Trick-or-Treat for UNICEF this year. Details and timing
for Aiken's visit will be announced at a later date.
"Trick-or-Treat is more than a fundraising program," said Aiken, who was
appointed a UNICEF Ambassador in 2004 and has already visited UNICEF programs
in tsunami-stricken Indonesia and war-torn Uganda. "For many children, it is
their first introduction to philanthropy and the needs of their peers in
places far away. It is wonderful to know that I can be a part of that
moment."

Trick-or-Treat for UNICEF and Hurricane Katrina
As previously announced, in recognition of the catastrophic impact of
Hurricane Katrina on hundreds of thousands of American children, the U.S. Fund
for UNICEF will direct half of the proceeds from the 2005 Trick-or-Treat for
UNICEF campaign to help Katrina's youngest survivors. The U.S. Fund for
UNICEF will also commit half of P&G's $150,000 donation to the Hurricane
Katrina relief effort. In addition, the U.S. Fund for UNICEF is also actively
encouraging direct donations to its Hurricane Katrina fund.

About Trick-or-Treat for UNICEF
Trick-or-Treat for UNICEF began in 1950 when a group of young
trick-or-treaters went door-to-door on Halloween in Philadelphia. At each
door, they not only opened their bags for candy, but held out empty milk
cartons to collect coins for children in need overseas. They collected $17
and sent it to UNICEF. Today, Trick-or-Treat for UNICEF has educated millions
of American Children about their peers in developing countries and empowered
them to raise more than $127 million to help support UNICEF programs around
the world.
Trick-or-Treat for UNICEF boxes can be ordered now by calling
1-800-4UNICEF or by logging on to http://www.unicefusa.org