CD Campaign to be "Shock and Awe": calliek

The CH's calleik, a respected and accurate music industry insider, reports that Team Clay is organizing a shock-and-awe campaign in response to highly anticipated August/September release of the sophomore album. Here was what she posted last night:

Just got an interesting e-mail...thought I'd share. I am continuing to work those I know...

Got this tonight:

"You'll see something in July. And what I have heard...is amazing. This guy is going to change the musical landscape. Radio impact is already happening. Negotiations for TV are so crazy, I can't begin to tell you."

I know it's maddening to not have specifics, but what else I'm getting is that the (campaign) is purposefully being closely guarded for maximum effect. Shock and awe.

Come on, heatwave!!! We're ready to swelter!!!

i am going to back this statement. i got a phone call from a friend last week in LA, who was at some kind of conference or a party of some sort... and he over heard two guys talking about what was 'in the works' for Clay. he said he couldn't quite decipher what they were talking about, almost as if they were speaking in 'code' <- his words ;o) me thinks they're keeping all of this veeeeerrry quiet. and secret. i think we've only seen the beginning of 'shock and awe'.

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