BAF Press Release Regarding Rebranding

We reported last week about the BAF's rebranding. The BAF issued this press release yesterday.

The Bubel/Aiken Foundation Showcases Success With New Look

The Bubel/Aiken Foundation (TBAF) recently announced an updated look including a foundation logo and Web site. Since its inception in 2003, TBAF has served to bring full inclusion to children with disabilities into all society has to offer. TBAF has accomplished major strides including Camp Gonzo, a summer camp program that brings the YMCA experience to children with disabilities. The new branding program showcases the accomplishments of the Foundation by centering on the children whose lives programs like Camp Gonzo have enhanced.

"The Foundation has grown up quite a bit in the past two years. We've accomplished great things and have a strong platform for moving forward. The new look reflects all we've accomplished in such a short period of time, and where we are going from here," said Bubel, a founding TBAF partner. Both Aiken and Bubel were instrumental in focusing the new look and feel of the brand to develop the brand elements.

Where the prior Foundation materials focused on the launching of TBAF through relationships and passions of its founders Diane, her then 13-year-old son, Mike who was diagnosed with autism at age two and Aiken, the new brand imagery reflects what inclusion looks like. The site will be styled with imagery of children sharing the joy inclusion brings (real experiences brought by Camp Gonzo), brand colors are reflective of joyfulness, and the graphic design elements of the Web site express connection.


The new logo abstractly displays five individuals coming together, almost like five points of a star. One is unique from the rest but is nonetheless included as part of the whole.

"I am excited about the new brand imagery. I believe it touches on the very heart of who we now are, what we've done, and the great accomplishments that are yet to come. I look forward to continuing to build our presence and our role in enhancing the lives of children with developmental disabilities," said Aiken.

As TBAF moves through the branding process, they will be releasing brand elements. The final logo is now complete. The Web site will be posted as it is being developed allowing those connected to the Foundation a first hand view of the progress.

About The Bubel/Aiken Foundation:

The Bubel/Aiken Foundation (TBAF), founded by RCA recording artist Clay Aiken and Diane Bubel, envisions a world where people with developmental disabilities are totally immersed in all life has to offer. The Bubel/Aiken Foundation serves to bridge the gap now existing for young people with developmental disabilities between full inclusion and today's reality.To learn more about The Bubel/Aiken Foundation's work, to become a contributor or volunteer please visit the TBAF web site at www.thebubelaikenfoundation.org.

About The Bubel/Aiken Foundation and Anoroc Agency's partnership:

The Bubel/Aiken Foundation named the Anoroc Agency, a full service advertising agency in Raleigh, NC, its agency of record in 2003. Together TBAF and Anoroc have worked to re-brand the Foundation by redesigning the TBAF logo and Web site.